Privacy Policy

BOO&LIGHTS Privacy Policy
This Privacy Policy describes how your Personal Data is collected, used, and disclosed to others when you visit or purchase something from www.boolights.store (the "Site").
WHAT PERSONAL DATA WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, internet address, time zone, and certain cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, the websites or search terms that brought you to the Site, and information about your interaction with the Site. We call this automatically collected information "Device Data."
We collect Device Data using the following technologies:
- "Cookies" are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit: http://www.allaboutcookies.org. - "Log files" track actions on the Site and collect data including your IP address, browser type, Internet service provider, pages from which you refer to the Site and where the Site directs you to, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record data about your use of the Site.
[[DESCRIBE WHAT OTHER TYPES OF TRACKING TECHNOLOGIES ARE USED]]
When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address,
payment information (including credit card numbers [[ADD OTHER TYPES OF PAYMENT METHODS YOU ACCEPT]]), email address, and
phone number. We call this information "Order Information." [[INDICATE WHAT OTHER DATA YOU COLLECT:
OFFLINE DATA, PURCHASED MARKETING DATA, OR MARKETING LISTS]]
When we talk about “Personal Data” in this Privacy Policy, we mean both Device Information and Order Information.
HOW WE USE YOUR PERSONAL DATA
We use the Order Information we collect generally to fulfill orders placed through the Site (including
processing your payment information, preparing you for shipping, and providing you with invoices and/or order confirmations). We also use this Order Information to:
communicate with you;
screen orders for potential risk or fraud; and
send you information and advertising about our products or services, in accordance with your expressed preferences.
[[ADD INFORMATION ABOUT OTHER USES OF ORDER DATA]]
We use the collected Device Data (in particular your IP address) for risk and fraud screening, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers navigate the Site and assessing the success of our marketing and advertising campaigns).
[[ADD INFORMATION ABOUT OTHER USES OF DEVICE DATA, INCLUDING ADVERTISING/RETARGETING]]
WHO WE DISCLOSED YOUR PERSONAL DATA TO
We disclose your Personal Data to third parties who help us use your Personal Data as described above. For example, we use Shopify to operate our online store. You can learn more about how Shopify handles your Personal Data at https://www.shopify.nl/legal/privacy. We also use Google Analytics to understand how our customers use the Site. You can find more information about how Google uses your Personal Data at
https://policies.google.com/privacy?hl=nl. You can also opt out of the use of Google Analytics at https://tools.google.com/dlpage/gaoptout.
We may also disclose your Personal Data to comply with applicable laws and regulations, to respond to a subpoena,
search warrant, or other legally valid information request we receive, or to otherwise protect our rights.
[[PLEASE NOTE THIS IF YOU USE REMARKETING OR TARGETED ADVERTISING]]
BEHAVIORAL ADVERTISING
As described above, we use your Personal Data to send you targeted advertisements or marketing messages that may be relevant to your interests. For more information about how targeted advertising works, please visit the Network Advertising Initiative's information page.
Interest. For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") information page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
[[
ADD THE OPT-OUT LINKS FOR ALL SERVICES USED.
COMMON LINKS ARE:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://wwww.google.com/settings/ads/anonymous
BING - https://account.microsoft.com/privacy/ad-settings/
]]
You can also opt out of certain of these services through the Digital Advertising Alliance's opt-out pages: http://optout.aboutads.info/.
DO NOT TRACK
A "Do Not Track" signal from your browser does not change our data collection and use practices.
[[PLEASE NOTE THIS IF YOU ARE LOCATED IN EUROPE OR HAVE CUSTOMERS IN EUROPE]]
YOUR RIGHTS
If you live in Europe, you have the right to access the Personal Data we hold about you and to request that your Personal Data be rectified, updated, or erased. To exercise these rights, please contact us using the contact details below.
If you reside in the EU, we also note that we process your personal data for the performance of contracts we have with you
(for example, if you order something through the website) or for the purposes of our legitimate interests listed above. Please note that your Personal Data will be transferred to countries outside of Europe, including to Canada and the United States.
RETENTION PERIODS
When you place an order through the Site, we will retain your Order Information until you ask us to delete it.
[[ADD THIS IF AN AGE RESTRICTION APPLIES]]
MINORS
This Site is not intended for persons under [[ENTER AGE]].
CHANGES
This Privacy Policy may be updated from time to time, for example, because we change our data practices, for other operational reasons, or
because it is required by law or regulation. CONTACT US
If you would like to learn more about our privacy practices, or if you have questions or would like to file a complaint, please email us at
booandlights@gmail.com or write to us at the address below:
30 N Gould St, Sheridan, WY, 82801, USA